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Census Toolkit

Objective
To create a poster campaign and toolkit materials that will promote census participation by older adults in the Denver region. The goal is to help communicate the importance of the census and make the process easy to follow. The toolkit includes 4 posters, 5 full sheet flyers, 2 half-sheet flyers, digital banners, an email signature graphic and a table tent. Most materials have also been made available in both English and Spanish. Approximately 50 toolkits were made and sent out to the partners of DRCOG.

Client
The Denver Regional Council of Governments

Role
Lead Designer

Census Toolkit

The Census is the leading provider of quality data regarding the people and economy of our nation. This toolkit was created to promote census participation by older adults in the Denver region. The goal was to communicate the importance of completing the census and make the process easy to follow. This was completed by using warm, relatable imagery and simple, clean, and engaging design elements. Most materials were made available in both English and Spanish. Approximately 50 toolkits were made and sent out to the partners of DRCOG.


Creative direction / Collateral Design